How the University of Utah Grew New Student Enrollment With Targeted Campaigns
-
115%
Increase in New Student Conversions
-
20%+
Increase in New Student Enrollment
The challenge
Increase new student enrollment by getting in front of more potential students, and shift from traditional marketing to targeted channels that reach students and parents directly.
The approach
Move budget from traditional marketing into hyper-targeted digital channels aimed exclusively at prospective students and their parents, with real-time ads placed on the platforms where that audience spends its time, to lift brand awareness, response rates and relevance.
The results
Targeted marketing campaigns increased new student enrollment by more than 20%, and the admissions team's fall enrollment push delivered a 115% increase in new student conversions.
Every result, by the numbers
- 115%increase in new student conversions (fall enrollment)
- 20%+increase in new student enrollment
What we used
- Hyper-targeted channels for students and parents
- Real-time ad placement
- Audience profiles
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