How Hale Centre Theatre Achieved $1M of Advertising Revenue With a Budget of $41K
-
24X
ROAS
-
$1M
revenue directly attributable to advertising
-
$41.6K
total ad spend (Jan - Aug 2023)
The challenge
Hale Centre Theatre partnered with MCD to garner interest and drive ticket sales for upcoming shows during 2023. Hale Centre's Paid Search was underperforming simply because their offerings were not top-of-mind for the local Utah populace; no one was searching for upcoming shows.
The approach
MCD added top-funnel media (Display, Pre-Roll, CTV, Native) to the mix with Paid Search at the bottom of the funnel, aiming to elevate awareness and prompt more searches. Creative centered on videos capturing the "magic of the moment." First- and third-party data identified receptive audiences, including people who encourage friends or family to buy tickets and in-market individuals searching for "fun events in Utah" or "weekend activities near me."
The results
From January to August 2023, Hale Centre Theatre achieved a 24X ROAS by spending a total of $41.6K and gaining $1M of revenue directly attributable to advertising efforts. Actual revenue influenced by advertising is projected to be much larger due to the amount of awareness media placed.
Every result, by the numbers
- 24XROAS
- $1Mrevenue directly attributable to advertising
- $41.6Ktotal ad spend (Jan - Aug 2023)
- 39.1%Paid Search average CTR
- $0.75Paid Search average CPC
What we used
- Display
- Video pre-roll
- CTV
- Native
- Paid Search
- First- and third-party audience data
- In-market search intent targeting
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