How Crew Carwash Turned Search and Social Into a Subscription Growth Engine Across Three Markets
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24%
Increase in site-wide conversions (GA4)
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251%
Increase in "Click to Buy Now" actions (Meta)
-
108%
Increase in Meta ad click-through rate
The challenge
Crew Carwash is growing in markets at very different stages: deep brand recognition in Indiana, a newer push in Minnesota, and a brand-new expansion into Champaign, IL. The goal was to keep subscriptions climbing everywhere at once.
The approach
Max Connect shifted budget toward the channels closest to a buying decision: Search, Performance Max, and targeted Social.
The results
'Click to Buy Now' actions from Meta ads more than tripled, and Search's reach grew even faster than its spend. Site-wide GA4 conversions climbed alongside a jump in sessions, growth that held up across the whole account.
Every result, by the numbers
- 24%Increase in site-wide conversions (GA4)
- 251%Increase in "Click to Buy Now" actions (Meta)
- 108%Increase in Meta ad click-through rate
What we used
- Search
- Performance Max
- Meta (targeted Social)
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