It's not enough just to be seen. Your brand must be remembered. At Max Connect Digital, we go beyond basic marketing campaigns. We don't scatter your message amidst the vast expanse of the digital landscape. Using sophisticated consumer data analytics, we craft display ads that are not just seen but also resonate - keeping your brand top of mind with audiences that demonstrate real intent and potential.
Elevate Your Brand with Display Advertising
What is Display Advertising?
Display advertising is a powerful digital marketing tool that utilizes visual content like images, graphics, videos, and other multimedia elements to communicate an advertising message. These ads are strategically placed on websites, social media platforms, and other digital mediums. Its core mission? Attract and engage users, drive traffic, and convert leads.
Why Display Ads?
With our display ads, your brand doesn't just make an appearance. It makes an impression. By promoting awareness and consideration, we ensure that new customers constantly find their way to your brand. It's one thing to see a brand, and another to remember it. Our marketing strategies ensure that when customers are on the brink of a decision, it's YOUR brand that they recall, trust, and turn to.
Roxberry Juice
Case Study
Starting in Fall of 2021, Max Connect effectively increased in-store traffic for each of Roxberry Juice’s 23 Utah locations through a Google Local Ad Campaigns aimed at directing online traffic to “Get Directions” or “Click to Call.” This resulted in 3,188 attributable store visits between all of Roxberry Juice’s Utah locations in the month of May 2022.
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Attributable Store Visits in May 2022
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“Get Directions” Conversions in May 2022
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“Click to Call” Conversions in May 2022
Types of Display Ads
These are horizontal or vertical graphics that appear at the top, bottom, or sides of a website. They are one of the most common forms of display ads.
These are full-page ads that appear between the actions or pages of a website, ensuring maximum visibility.
Incorporating interactive elements such as video, audio, or other dynamic components, these ads offer a more engaging experience than traditional static ads.
Typically displayed before, during, or after video content on platforms like YouTube, these ads can range from short clips to longer promotional videos.
These blend in seamlessly with the content of the website or platform they appear on, offering a non-intrusive advertising experience.
These ads specifically target users who have previously visited your website or shown interest in your products, nudging them towards conversion.
Wickenburg Ranch
Case Study
When the pandemic forced Wickenburg Ranch to close their visitor center, Max Connect recommended to focus marketing efforts on virtual tours to continue selling homes. This allowed Wickenburg Ranch to achieve their highest selling month with a 700% increase in website traffic and conversions.
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Increase in Website Traffic and Conversions
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Top Selling Month Under Max Connect’s Recommendations
Display Advertising Services We Offer
Elevate your brand's visibility with meticulously designed ads that not only capture attention but also resonate with your brand's identity.
For an ad to be truly effective, the journey after the click matters as much as the ad itself. We craft and optimize landing pages that ensure continuity of your brand message, leading to higher engagement and conversions.
Leverage the power of data analytics to pinpoint and engage your target audience precisely when they are most receptive to your message. By understanding and catering to specific demographic groups, Max Connect Digital ensures that your ads resonate with the right audience, maximizing your marketing impact.
Gain valuable insights into your display advertising campaigns with our comprehensive monitoring and reporting tools. We provide you with the data you need to make informed decisions and continuously refine your advertising strategy.
Max Connect Digital helps you create compelling retargeting campaigns that drive conversions. There are two types of remarketing that can be used on Google Display Ads: Standard Remarketing, which allows you to reconnect with past website visitors as they explore various sites and apps within the Display Network; and Dynamic Remarketing, which takes personalization to the next level by showcasing tailored ads based on the specific products or services visitors viewed on your site.
Ensure that your ads seamlessly reach your audience across various platforms and devices. We optimize your ad campaigns to perform consistently and effectively, no matter where they are displayed.
Why should you use Responsive Display Ads?
Responsive Display Ads (RDAs) are designed to streamline the ad creation process while optimizing for performance and reach. Here are the primary benefits of using responsive display ads.
Benefits of Using Responsive Display Ads
RDAs automatically adjust their size, appearance, and format to fit available ad spaces across the Display Network, ensuring your ad is always displayed in an optimized manner.
By automatically adapting to any ad space, RDAs can achieve a broader reach, accessing more placements than might be feasible with manually designed ads.
Instead of creating individual ads for different sizes and formats, you provide a variety of assets (like headlines, images, and logos), and Google automatically combines them in real-time to fit the ad slot.
Google Ads uses machine learning to test different combinations of your ad assets, determining which combinations perform best and then prioritizing those high-performing combinations, ensuring better ad performance over time.
Even though RDAs are dynamic, they maintain a consistent representation of your brand. You can provide multiple assets, but all of them will be cohesive with your brand's look and feel.
RDAs allow for effortless A/B testing, as different combinations of assets are automatically tested. This helps advertisers gain insights into what resonates best with their target audience.
With RDAs optimizing for better performance and ensuring that your ad is shown in the most relevant spaces, you often get a better return on your ad spend.
Nightingale College
Case Study
Nightingale College came to Max Connect in 2018 with the simple, yet imperative need of enrolling more students into their program offerings. Operating in the shadow of other local universities, Nightingale was looking to craft a credible reputation that would help them become noticed and considered. Max Connect deployed an omni-channel campaign that built brand awareness and hyper-targeted prospective students. From 2018 to 2022, the number of students enrolled increased from 250 to over 3,000.
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Increase in Enrollment
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More Engagement With Website
Partnerships Matter
Your Digital Journey, Amplified With Max connect
If you're ready to propel your brand to the forefront of the digital landscape, it's time to team up with the marketing experts at Max Connect Digital. As a leading display advertising agency, we specialize in crafting compelling display ads that not only capture attention but also drive action. But it doesn't end there. With our sophisticated retargeting strategies, we ensure those who've interacted with your brand once are reminded of its value, converting potential interest into tangible results. In this dynamic digital arena, where every brand is vying for attention, Max Connect Digital ensures yours doesn't just blend in – it stands out, commands, and converts.
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