We use both Google Analytics and our proprietary audience attribution platform, Kudos, to review and optimize campaign performance. Though Google Analytics is helpful in reviewing overall campaign trajectory, Kudos enables us to identify consumer behavior patterns like the average touchpoints to conversion.
We know optimization
AREAS OF FOCUS
Our optimization team uses qualitative and quantitative data to help increase the number of visitors that convert online. Higher conversion rates mean more revenue for your business, allowing you to grow and achieve your goals faster than before.
With two iterations of content being tested simultaneously, we can understand which content resonates the most with target audiences in real-time. This allows us to improve user engagement during the development of a digital campaign.
Heatmaps illustrate where and how website visitors are interacting with your pages. By analyzing the aggregate of user behavior, we can uncover actionable insights for optimizing the flow of your website.
We are able to record the browsing sessions of website visitors in real-time. This allows us to closely analyze their browsing behavior to better understand patterns that lead to conversion.
With a highly niche product selection, Big Electric Supply was struggling to target the right customers. Max Connect utilized Paid Search and Smart Shopping Campaigns to reach high-converting individuals and accelerate sales during the first half of 2022.
LANDING PAGE DEVELOPMENT
We craft landing pages with engaging copy and visual elements to provide a seamless educational experience to the consumer. Every element is aimed at one thing—generating more conversions.
If you have landing pages in circulation, we can use quantitative and qualitative data to audit the current experience and introduce new variations for testing and performance optimization.
With email marketing, we can create highly personalized messaging to build meaningful relationships with your leads. This allows us to turn leads into clients and customers into advocates.
Compared to other digital channels, email marketing can generate the highest return of investment when done right. This is because it is the most cost-effective method while remaining impactful due to the personalization features embedded within the channel.
After a pilot program period from Nov. 2020 through Jun. 2021, we helped Integris Health connect with more patients while spending less overall budget. In comparison to competitors, Max Connect was able to deliver significantly more goal conversions while also maintaining 50% better bounce rate and 92% better average session duration.
Hard Work Pays Off
We pride ourselves with having the best digital experts in the industry. Our awards are evidence of a high-quality work that we are dedicated to producing.