Optimization

We use both Google Analytics and our proprietary audience attribution platform, Kudos, to review and optimize campaign performance. Though Google Analytics is helpful in reviewing overall campaign trajectory, Kudos enables us to identify consumer behavior patterns like the average touchpoints to conversion.

With two iterations of content being tested simultaneously, we can understand which content resonates the most with target audiences in real-time. This allows us to improve user engagement during the development of a digital campaign.

Heatmaps illustrate where and how website visitors are interacting with your pages. By analyzing the aggregate of user behavior, we can uncover actionable insights for optimizing the flow of your website.

We are able to record the browsing sessions of website visitors in real-time. This allows us to closely analyze their browsing behavior to better understand patterns that lead to conversion.

We craft landing pages with engaging copy and visual elements to provide a seamless educational experience to the consumer. Every element is aimed at one thing—generating more conversions.

If you have landing pages in circulation, we can use quantitative and qualitative data to audit the current experience and introduce new variations for testing and performance optimization.

With email marketing, we can create highly personalized messaging to build meaningful relationships with your leads. This allows us to turn leads into clients and customers into advocates.

Compared to other digital channels, email marketing can generate the highest return of investment when done right. This is because it is the most cost-effective method while remaining impactful due to the personalization features embedded within the channel.