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Data Technology Made For Growth Acceleration
Kudos anonymously tracks the customer journey, providing live updates on their conversion events. After logging into the platform, clients can see panels of these anonymized customers who have visited their site. Information such as conversion events, total time spent on the website, and touchpoints are all recorded and easily viewable within a customer profile.
Each touchpoint is mapped to show customers’ journeys through a sequential period of time. For example, if a consumer is looking to buy a new car, their customer profile may show fifteen various touchpoints over the course of a month. These touchpoints may include form submissions, phone calls, vehicle detail page searches, and Max Connect Display ads.
The Kudos platform reveals detailed insights on the conversion events of consumers. For example, if a touchpoint shows that a consumer landed on your website through a Max Connect paid search ad, you can click on this touchpoint to discover the exact keywords they used in their search. You may discover that they used keywords to search up your competitor, but instead landed on your website because of our highly effective conquesting strategy.