Industry Insider Summit

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Accelerate Your Marketing to Top Speed. We are a Digital Powerhouse. Drive Massive Business Outcomes.

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Nick Baumgartner

Gold from Iron: A Humble Beginning, Olympic Dreams, & the Power in Getting Back Up

Olympic gold medalist Nick Baumgartner has faced more than his share of setbacks—but every fall became fuel. In this inspiring keynote, Nick shares how grit, perseverance, and the refusal to quit transformed his toughest moments into his greatest triumph. His story is a powerful reminder that true strength is forged not in victory, but in the choice to rise again.

Devin Deaton

Data with a Pulse: How AI and Human Strategy Power Kudos

Kudos is redefining how brands understand and influence the customer journey. In this session, Max Connect unveils its next-gen analytics engine—designed to turn fragmented consumer data into precise, actionable insights. Learn how Kudos AI uses real-time signals and predictive intelligence to uncover what drives conversion, optimize campaign performance, and unlock new levels of marketing precision.

Harvey Scott, Chris Pace, Scott Erdmann, Phil Case

Brand Like You Mean It: Bold Moves, Smart Bets, & Marketing That Makes Impact

In a noisy world, playing it safe is the riskiest move. This session dives into how bold, insight-driven branding can cut through the clutter and create lasting impact. Learn how to make smart bets with your messaging, stand firm in your brand identity, and execute marketing that not only gets noticed—but drives real results. This is branding with intention, power, and purpose.

Mitch Henderson

The Brand Strategy-Performance Bridge: A New Framework For Driving Bottom Line

This session challenges the outdated divide between brand strategy and performance marketing. Learn how forward-thinking organizations are building bridges between emotional connection and measurable outcomes. Through a new unified framework, you’ll see how aligning brand purpose with tactical execution can amplify ROI, drive conversion, and create long-term brand value—without sacrificing short-term gains.

Scott Troxel, Ammon McNeff, Mike Banner, Kyle Nelson

The Growth Recession: Why Economic Uncertainty Is a Time to Steal Market Share

In uncertain markets, most brands pull back. But history favors the bold. This session explores why economic slowdowns are prime opportunities to gain ground—if you know where to look and how to act. Learn strategies for outmaneuvering hesitant competitors, reallocating spend for maximum impact, and turning a slow economy into a springboard for long-term growth.

Yuki Yuan

Chat With Google: A New Era of AI, A New Era of Google Ads

Join Google for an inside look at how AI is reshaping the marketing landscape—from search to shopping, targeting to measurement. This fireside-style session unpacks the latest trends in consumer behavior, media strategy, and machine learning, offering actionable insights to help brands stay ahead in a rapidly changing digital ecosystem.

Mitch Henderson

Your New Teammate Is a Robot: How Modern Marketers Are Actually Using AI Every Day

Forget the hype—this session is all about how marketers are actually using AI to make their jobs easier, faster, and smarter. From creative ideation to campaign optimization, AI is no longer a futuristic tool—it's a daily collaborator. Learn how leading teams are integrating AI into real workflows, balancing automation with human insight, and gaining a competitive edge by working smarter, not just harder.

Landon Howard

Fluent In The Feed: Decoding the New Language of Ads, Platforms, & Performance

The rules of advertising have changed—and the feed is the new frontline. This session breaks down how top-performing brands are adapting their creative, messaging, and media strategies to feel native across platforms like TikTok, Instagram, YouTube, and beyond. Learn how to craft content that speaks the language of the platform, resonates with users in real time, and drives measurable results in a fast-scrolling world.

Mike Anderson, Mark Swaby

Foundation Before Fame: Why Great Brands Are Built, Not Just Marketed

Attention is the new currency—and most brands are broke. In this session, learn how to craft storytelling that stops the scroll, sparks emotion, and drives action. Discover the key elements of high-impact narratives, platform-specific best practices, and how to balance brand voice with performance goals. If you want to break through the clutter and turn fleeting moments into lasting impressions, this is where it starts.

Accelerate Your Marketing to Top Speed. We are a Digital Powerhouse. Drive Massive Business Outcomes.

2023 Recaps

Greg McKeown

Effortless: Make It Easier To Do What Matters Most

NY-Times Best Selling Author, Greg McKeown, steps into the spotlight to share how one might achieve the disciplined pursuit of less while also making one's path to success seem less daunting and 'effortless.'

Phil Case, Devin Deaton

Where Branding And Performance Meet

Brand building and performance marketing do not have to be at odds when deciding on which activity is more profitable. Instead, the balance of both drive enhanced profit margins when executed correctly. Max Connect's Phil Case and Devin Deaton show how any brand can strike a synergy between the two.

Farjad Siddiqui

Google Presents: Three Future Proof Insights For Growth Oriented Brands

Google's Farjad Siddiqui provides exclusive insights on the 3 C's of Growth: Customer-Centric, Cutting-edge, and Competitive. Siddiqui reviews best practices for staying ahead in each category.

Phil Case, Frank Imler

The X Factor For Brands: Essential Building Blocks Your Brand May Be Missing

With all the ways to market your brand, sometimes the core building blocks go missing. President of Max Connect, Phil Case, along with Creative Director, Frank Imler, breakdown the key components for programming a trajectory of exponential revenue and longevity into your brand.

Shenise Wigfall, Kelly Holladay, Payton Halls

From Prospects to Profit: Closing The Gap In Lead Generation

Google's Head of Agency, Shenise Wigfall, takes a holistic look at the changing global landscape for business and how brands can continue to drive a higher quality of leads. Max Connect representatives show how the most effective methods for lead generation may be quickly dismissed because they are not understood.

Shenise Wigfall, Jeff Pearson, Landon Howard

Growth Acceleration Strategies For Ecommerce and Retail Brands

Google's Head of Agency, Shenise Wigfall, shows how brands may harness the power of AI to stay of shopper trends. Max Connect representatives show exciting discoveries in customer journeys according to recent analysis of collected data.

Carmen Henry, Ryan Roblyer, Brinden Sillito

Crafting A Digital Ecosytem That Moves More Vehicles Off The Lot

Carmen Henry, Automotive Development Manager at Google, predicts upcoming trends for the automotive market in 2023 and 2024. Max Connect representatives show the immediate next steps that auto dealers should prioritize.

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