Session recaps Industry Insider Summit Recap & Session Videos

Watch keynote and panel recaps from Max Connect Digital's Industry Insider Summit, featuring marketing leaders sharing growth strategies.

2024 sessions

Keynotes and panels

  1. 1What It Takes To Be a Champion in Business & On The TrackBen Keating
  2. 22024 Economic Landscape: Why Your Advertising Should Be As Agile As EverPhil Case
  3. 3How to Grow a Successful Business from the Ground UpMark Dietlein, Bruno Lima, Chris Sutton
  4. 4Kudos AI Showcase: The Marketing Tech of TomorrowDevin Deaton
  5. 5Innovation or Stagnation: Staying Relevant in a Crowded MarketTravis Johnson, Mike Anderson
  6. 6How To Build A Brand That Lasts The Test of TimeMatt Bluher, Dave Fields
  7. 7The Science Behind Brand Familiarity: How Many Exposures Lead to Conversions?Greg Weeks
  8. 8Why Paid Video Is Your Greatest Super PowerKelly Holladay, Brock Middleton
  9. 9Strategies for Making Your First Party Data Work For YouBrinden Sillito, Landon Howard
  10. 10Mastering Your Marketing Funnel From Top To BottomBrinden Sillito, Payton Halls, Canden Schow
  11. 11How to Build Trust With ContentMitch Henderson, Frank Imler, Hallie Sholar, Matt Thompson

Ben Keating

What It Takes To Be a Champion in Business & On The Track

2x Winner of the 24 Hours of Le Mans and founder of a multi-billion dollar business, Ben Keating, shares the key insights for how one can become a consistent winner in any avenue of their lives.

Phil Case

2024 Economic Landscape: Why Your Advertising Should Be As Agile As Ever

President of Max Connect Digital, Phil Case, provides insight into the trends ahead. Maintaining a flexible advertising budget will be key for success.

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Mark Dietlein, Bruno Lima, Chris Sutton

How to Grow a Successful Business from the Ground Up

In this panel discussion amongst C-suite members and business founders, the principles for building strong businesses is discussed. Each panel member shares experiences and stories that were the turning points for their businesses.

Devin Deaton

Kudos AI Showcase: The Marketing Tech of Tomorrow

Max Connect Digital is proud to present Kudos AI, a marketing technology capable of mapping entire customer journeys and revealing actionable insights that can optimize your digital ecosystem.

Travis Johnson, Mike Anderson

Innovation or Stagnation: Staying Relevant in a Crowded Market

General Manager of Axio Automotive, Travis Johnson, and Vice President of Max Connect, Mike Anderson, exchange their ideas for what drives exceptional growth in crowded marketplaces.

Matt Bluher, Dave Fields

How To Build A Brand That Lasts The Test of Time

When it comes to doing business for the long-term, establishing your brand upon strong pillars is critical. In this panel discussion, marketing leaders recount their experiences for achieving longevity within their brands.

Greg Weeks

The Science Behind Brand Familiarity: How Many Exposures Lead to Conversions?

Greg Weeks, CEO of Max Connect Digital, shares about the psychology involved with advertising frequency as it corresponds to creating lasting impressions within consumer mindshare.

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Kelly Holladay, Brock Middleton

Why Paid Video Is Your Greatest Super Power

Kelly Holladay, Senior Vice President, and Brock Middleton, Video Team Lead, break down the reasons why your brand is missing out if you're not currently leveraging video content in your marketing strategy.

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Brinden Sillito, Landon Howard

Strategies for Making Your First Party Data Work For You

With the fall of third-party cookies on the horizon, now is the time to leverage first-party data to help maintain precision targeting in your advertising. Digital marketing leaders Brinden Sillito and Landon Howard share the top strategies for leveraging first-party data correctly.

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Brinden Sillito, Payton Halls, Canden Schow

Mastering Your Marketing Funnel From Top To Bottom

Implementing a full-funnel marketing plan is easier said than done. That's why Max Connect Digital's experts have pinpointed best practices for addressing your customer at every stage of their journey to conversion.

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Mitch Henderson, Frank Imler, Hallie Sholar, Matt Thompson

How to Build Trust With Content

Creative content is powerful for driving interest from target audiences, but if leveraged properly, it can also build trust with them too. Max Connect's creative professionals, alongside Splenda's Director of Consumer Communications break down their top tips for cultivating content to be much more impactful.

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Earlier sessions

From the summit archive

  1. 1Effortless: Make It Easier To Do What Matters MostGreg McKeown
  2. 2Where Branding And Performance MeetPhil Case, Devin Deaton
  3. 3Google Presents: Three Future Proof Insights For Growth Oriented BrandsFarjad Siddiqui
  4. 4The X Factor For Brands: Essential Building Blocks Your Brand May Be MissingPhil Case, Frank Imler
  5. 5From Prospects to Profit: Closing The Gap In Lead GenerationShenise Wigfall, Kelly Holladay, Payton Halls
  6. 6Growth Acceleration Strategies For Ecommerce and Retail BrandsShenise Wigfall, Jeff Pearson, Landon Howard
  7. 7Crafting A Digital Ecosystem That Moves More Vehicles Off The LotCarmen Henry, Ryan Roblyer, Brinden Sillito

Greg McKeown

Effortless: Make It Easier To Do What Matters Most

NY-Times Best Selling Author, Greg McKeown, steps into the spotlight to share how one might achieve the disciplined pursuit of less while also making one's path to success seem less daunting and 'effortless.'

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Phil Case, Devin Deaton

Where Branding And Performance Meet

Brand building and performance marketing do not have to be at odds when deciding on which activity is more profitable. Instead, the balance of both drive enhanced profit margins when executed correctly. Max Connect's Phil Case and Devin Deaton show how any brand can strike a synergy between the two.

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Farjad Siddiqui

Google Presents: Three Future Proof Insights For Growth Oriented Brands

Google's Farjad Siddiqui provides exclusive insights on the 3 C's of Growth: Customer-Centric, Cutting-edge, and Competitive. Siddiqui reviews best practices for staying ahead in each category.

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Phil Case, Frank Imler

The X Factor For Brands: Essential Building Blocks Your Brand May Be Missing

With all the ways to market your brand, sometimes the core building blocks go missing. President of Max Connect, Phil Case, along with Creative Director, Frank Imler, breakdown the key components for programming a trajectory of exponential revenue and longevity into your brand.

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Shenise Wigfall, Kelly Holladay, Payton Halls

From Prospects to Profit: Closing The Gap In Lead Generation

Google's Head of Agency, Shenise Wigfall, takes a holistic look at the changing global landscape for business and how brands can continue to drive a higher quality of leads. Max Connect representatives show how the most effective methods for lead generation may be quickly dismissed because they are not understood.

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Shenise Wigfall, Jeff Pearson, Landon Howard

Growth Acceleration Strategies For Ecommerce and Retail Brands

Google's Head of Agency, Shenise Wigfall, shows how brands may harness the power of AI to stay ahead of shopper trends. Max Connect representatives show exciting discoveries in customer journeys according to recent analysis of collected data.

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Carmen Henry, Ryan Roblyer, Brinden Sillito

Crafting A Digital Ecosystem That Moves More Vehicles Off The Lot

Carmen Henry, Automotive Development Manager at Google, predicts upcoming trends for the automotive market in 2023 and 2024. Max Connect representatives show the immediate next steps that auto dealers should prioritize.

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Our partners

Brands That We've Helped Rise To The Top

We customize data-driven, performance solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models.

  • Canopy
  • CareTrust
  • Casey Jackson
  • Curo365
  • Davis Vision
  • Fort Wayne Nissan
  • Good Earth
  • Lion Energy
  • OUR
  • Riverton Chevrolet
  • Rocky Mountain Turf
  • Slopes
  • Splenda
  • Taylor's Boat Shop
  • Visionary Homes
  • Wickenburg Ranch
  • Sportsman's Warehouse
  • Rocky Mountain Yeti

“We continually imagine how the experience can be better for our clients and their customers. We put our clients first and do everything we can to deliver business outcomes.”

Phil Case
President, Max Connect Digital
The Max Connect Digital team

Awards

Hard Work Pays Off

We pride ourselves with having the best digital experts in the industry. Our awards are evidence of a high-quality work that we are dedicated to producing.

  • Inc.
  • Adweek
  • Digiday
  • Forbes

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