Be the answer when they search and browse
Is Your Brand Ready for Black Friday?
According to Google, 50% of U.S Shoppers say they will start holiday shopping earlier to avoid an item being out of stock.
Prepare For Black Friday
Get our Retail Marketing Guide
Fill in the form on the right to instantly get access to our Black Friday 2022 Retail Marketing Guide!
Click To Download7 Key Strategies You Will Learn
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Your Store as a Fulfillment Center
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Prioritize Personalization and Location
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Embrace a First-Party Data Strategy
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Stay Ahead of the Competition by Creating Brand Loyalists
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Maintain a Favorable CPA with Brand Building
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Communicate Hyper-Relevant Value
Meet The Author
Jeff Pearson
SVP Of Retail, Max Connect Digital
Jeff has vast experience as an in-house marketing executive at companies including Lids Sports Group, hhgregg, and Whirlpool, and Zimmerman Advertising where he was the Chief Client Officer. At hhgregg and Lids, Jeff was instrumental in the incredible growth and success of their e-commerce offerings, as he focused on driving omnichannel marketing initiatives across the organization. Through Jeff’s talents, Lids.com’s ecommerce revenues grew to more than 15% of total sales in 2018. Jeff’s marketing leadership allowed hhgregg to reach a combined $2.5B in revenue across its e-commerce property and its 225 brick and mortar locations. Jeff’s retail experience also includes new store openings, product launches, and social campaigns, as well as traditional marketing strategies and campaigns focused on driving store and website performance.
Awards
Hard Work Pays Off
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